Privacy Policy
Privacy Policy
How we use your data
This
Privacy Policy describes how your personal information is collected, used, and
shared when you visit or make a purchase from Britealigner.com (the
“Site”).
Protecting
your private information is a priority to us. This Statement of Privacy applies
to Britealigner.com and governs data collection and usage. We have developed
this policy in order for you to understand how we collect, use, communicate and
make use of personal information. The following outlines our privacy policy.
Similar
to other commercial websites, our website utilizes a standard technology called
‘cookies’ and server logs to collect information about how our site is used.
Information gathered through cookies and server logs may include the date and
time of visits, the pages viewed, time spent at our site, and the websites
visited just before and just after our own, as well as your IP address.
Introduction
This
Policy sets out the conditions under which we may process any information that
we collect from you, or that you provide to us. It covers information that
could identify you (“personal information”) and information that could not. In
the context of the law and this notice, “process” means collect, store,
transfer, use, or otherwise act on information.
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1. |
We take seriously the protection of your privacy and confidentiality.
We understand that all visitors to our website are entitled to know that
their personal data will not be used for any purpose unintended by them, and
we will make best effort to ensure that your data does not accidentally fall
into the hands of a third party. |
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2. |
Britealigner undertakes to preserve the confidentiality of all
information you provide to us. |
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3. |
The law requires us to tell you about your rights and our obligations
to you in regard to the processing and control of your personal data. |
Collection
of your personal information
Britealigner
may collect personally identifiable information when you purchase any product
on Britealigner.com which might be subject to delivery to your designated
address provided. We collect information such as your: Name, Address, E-mail
Address, and Phone Number. Britealigner.com may also collect anonymous
demographic information, which is not unique to you.
Britealigner
encourages you to review the privacy statements of websites you choose to link
to from Britealigner so that you can understand how those websites collect, use
and share your information. We are not responsible for the privacy statements
or other content on websites outside of the Britealigner website.
The
information we collect and why?
We
may collect information about you directly from you, as well as automatically
through your use of our Site or Services.
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1. |
Information
we collect directly from you: Certain
areas and features of our Site and Services require product purchase. For the
purpose of the purchase, you will provide your name, email address, delivery
address, payment details, and IP address. |
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2. |
Information we collect automatically: We may automatically collect the
following information about your use of our Site via some software analytics
including the length of time you visit our Site and your movement through our
Site. |
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3. |
We may also collect the following information: device ID; location and
language information. |
We
do not sell, rent or lease customer information to third parties.
Britealigner
may share data with trusted partners to help perform statistical analysis, send
you email or postal mail, provide customer support, or arrange for deliveries.
All such third parties are prohibited from using your personal information
except to provide these services to Britealigner, and they are required to
maintain the confidentiality of your information.
Britealigner
will disclose your personal information, without notice, only if required to do
so by law or in the good faith belief that such action is necessary to (a)
conform to the edicts of the law or comply with legal process served on Britealigner
or the site; (b) protect and defend the rights or property of Britealigner;
and, (c) act under exigent circumstances to protect the personal safety of
users of Britealigner, or the public.
Information
we process because we have a contractual obligation with you
When
you use the Britealigner website, you agree to our terms and
conditions, a contract is formed between you and us.
In
order to carry out our obligations under that contract, we must process the
information you give us. Some of this information may be personal information.
We
may use it in order to:
1. Verify your identity for security
purposes
2. Sell products to you
3. Provide you with our services
4. Provide you with suggestions and advice
on services and how to obtain the most from using our website.
Britealigner
may aggregate this information in a general way and use it to provide class
information, for example, to monitor our performance with respect to a
particular service we provide. If we use it for this purpose, you as an
individual will not be personally identifiable. Britealigner shall continue to process this
information until the contract between us ends or is terminated by either party
under the terms of the contract.
Britealigner
will use the results of your Smile Survey, your impressions photos and any
other information you provide for the purpose of evaluating your eligibility
for our service, and for preparing your smile preview and your treatment plan,
your aligners.
Other
than the above, we do not use your information in any way that would identify
you personally. Britealigner may aggregate it in a general way and use it to
provide class information, for example, to monitor the performance of a
particular page on our website.
You
may withdraw your consent at any time by instructing us ([email protected]) However, if you do so, you may not be
able to use our website or our services further.
Retention
period of personal data
Except
as otherwise mentioned in this privacy notice, Britealigner keeps your personal information only
for as long as required by us:
1.
To provide
you with the services you have requested;
2.
To create
your smile preview treatment plan;
3.
To create
your treatment plan;
4.
To create
your aligners;
5.
To create
your retainers;
6.
To comply
with other law, including for the period demanded by our tax authorities;
7.
To support a
claim or defence in court;
Opt-out
and Unsubscribe
We
provide users the opportunity to opt-out of receiving communications from us by
reading the unsubscribe instructions located at the bottom of any e-mail they
receive from us at any time. Users who no longer wish to receive our newsletter
or promotional materials may opt-out of receiving these communications by
clicking on the unsubscribe link in the e-mail.
We
respect your privacy and give you an opportunity to opt-out of receiving
announcements of certain information. Users may opt-out of receiving any or all
communications from Britealigner by contacting us here:
Web
page: Britealigner.com
Email:
[email protected]
GENERAL DATA
PROTECTION REGULATION (GDPR)
We
are a Data Controller of your information.
Britealigner
legal basis for collecting and using the personal information described in this
Privacy Policy depends on the Personal Information we collect and the specific
context in which we collect the information:
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1. |
Britealigner needs to perform a contract with you |
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2. |
You have given Britealigner permission to do so |
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3. |
Processing your personal information is in Britealigner legitimate
interests |
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4. |
Britealigner needs to comply with the law |
Britealigner
will retain your personal information only for as long as is necessary for the
purposes set out in this Privacy Policy. We will retain and use your
information to the extent necessary to comply with our legal obligations,
resolve disputes, and enforce our policies.
If
you are a resident of the European Economic Area (EEA), you have certain data
protection rights. If you wish to be informed what Personal Information, we
hold about you and if you want it to be removed from our systems, please
contact us.
You
are entitled to the following rights under applicable laws:
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1. |
The
right to access: you may at any time request to access your
personal data. Upon request, we will provide a copy of your personal data in
a commonly used electronic form. |
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2. |
The
right to rectification: you are entitled to obtain
rectification of inaccurate personal data and to have incomplete personal
data completed. |
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3. |
The
right to erase: under certain circumstances (including
processing on the basis of your consent), you may request us to delete your
User Data. Please note that this right is not unconditional. Therefore, an
attempt to invoke the right might not lead to an action from us. |
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4. |
The
right to object: to certain processing activities conducted by
us in relation to your personal data, such as our processing of your personal
data based on our legitimate interest. The right to object also applies to
the processing of your personal data for direct marketing purposes. |
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5. |
The
right to data portability: you are entitled to receive your
personal data (or have your personal data directly transmitted to another
data controller) in a structured, commonly used, and machine-readable format. |
Intellectual
property rights
All
copyrights, trademarks, patents, and other intellectual property rights in and
on our website and all content and software located on the site shall remain
the sole property of Britealigner or its licensors. The use of our trademarks,
content, and intellectual property is forbidden without express written consent
from us.
You
must not:
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1. |
Republish material from our website without prior written consent. |
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2. |
Sell or rent material from our website. |
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3. |
Reproduce, duplicate, create derivative, copy or otherwise exploit
material on our website for any purpose. |
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4. |
Redistribute any content from our website, including onto another
website. |
Acceptable
use
You
agree to use our website only for lawful purposes and in a way that does not
infringe the rights of, restrict or inhibit anyone else’s use and enjoyment of
the website. Prohibited behavior includes harassing or causing distress or
inconvenience to any other user within our website. You must not use our
website to send unsolicited commercial communications. You must not use the
content on our website for any marketing related purpose without our express
written consent.
Third
Party Analytics
We
use automated devices and applications, to evaluate usage of our Site and, to
the extent permitted, our Services. We also may use other analytic means to
evaluate our Services. We use these tools to help us improve our Services,
performance, and user experiences. These entities may use tracking technologies
to perform their services.
Verification
of your information
When
we receive any request to access, edit or delete personally identifiable
information we shall first take reasonable steps to verify your identity before
granting you access or otherwise taking any action. This is important to
safeguard your information.
Encryption
of data sent between us
Britealigner’s
website uses Secure Sockets Layer (SSL) certificates to verify our identity to
your browser and to encrypt any data you give us. Whenever information is
transferred between us, you can check that it is done so using SSL by looking
for a closed padlock symbol or another trust mark in your browser’s URL bar or
toolbar.
How
can you complain?
Please
contact us by e-mail address on [email protected]
Modification
of this Privacy Policy
Britealigner
may update this privacy notice from time to time as necessary. The terms that
apply to you are those posted here on our website on the day you use our
website. We solely advise you to print a copy for your records.
If
you have any question regarding our privacy policy, please contact us through:
E-mail:
[email protected]
COOKIES
POLICY
The Britealigner website uses cookies. They are placed
by software that operates on our servers, and by software operated by third
parties whose services we use. When you first visit our website, we ask you
whether you wish us to use cookies. If you choose not to accept them, we shall
not use them for your visit except to record that you have not consented to
their use for any other purpose.
If
you choose not to use cookies or you prevent their use through your browser
settings, you will not be able to use all the functionality of our website.
Why
we use cookies on our website
Cookies
are pieces of information that a website transfers to an individual’s computer
hard drive for record-keeping purposes. Cookies make using our Site easier by,
among other things, saving your passwords and preferences for you. These
cookies are restricted for use only on our Site and do not transfer any
personal information to any other party.
Cookies
may not contain any information that personally identifies a user, but personal
data that we store about you may be linked to the information stored in and
obtained from cookies.
Cookies
may be either “persistent” cookies or “session” cookies: a
persistent cookie will be stored by a web browser and will remain valid until
its set expiry date unless deleted by the user before the expiry date; a
session cookie, on the other hand, will expire at the end of the user session,
when the web browser is closed.
Most
browsers are initially set up to accept cookies. You can, however, reset your
browser to refuse all cookies or indicate when a cookie is being sent. Please
consult the technical information relevant to your browser for instructions. If
you choose to disable your cookies setting or refuse to accept a cookie, some
parts of the Site may not function properly or may be considerably slower.
Cookies
that we use
We use cookies for the following
purposes:
(a) authentication
and status –
we use cookies to identify you when you visit our website and as you navigate
our website, and to help us determine if you are logged into our website.
(b) shopping
cart –
we use cookies to maintain the state of your shopping cart as you navigate our
website.
(c) personalization –
we use cookies to store information about your preferences and
to personalize our
website for you.
(d) security – we use cookies as an element of
the security measures used to protect user accounts, including preventing fraudulent
use of login credentials and protecting our website and services
generally.
(e) advertising – we use cookies to help us to
display advertisements that will be relevant to you.
(f) analysis – we use cookies to help us
to analyze the
use and performance of our website and services.
(g) cookie
consent –
we use cookies to store your preferences in relation to the use of cookies more
generally.
Managing
cookies
Most
browsers allow you to refuse to accept cookies and to delete cookies. The
methods for doing so vary from browser to browser, and from version to version.
You can however obtain up-to-date information about blocking and deleting
cookies via these links:
(a) https://support.google.com/chrome/answer/95647 (Chrome);
(b) https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);
(c) https://help.opera.com/en/latest/security-and-privacy/ (Opera);
(d) https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);
(e) https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac (Safari); and
(f) https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).
Blocking all cookies will have a
negative impact on the
usability of many websites.
If you block cookies, you will not be
able to use all the features on our website.
PERSONAL
IDENTIFIERS FROM YOUR BROWSING ACTIVITY
Information
about your computer hardware and software may be automatically collected by Britealigner
This information can include your IP address, browser type, domain names,
access times, and referring website addresses. This information is used for the
operation of the service, to maintain the quality of the service, and to
provide general statistics regarding the use of the Britealigner website.
Requests
by your web browser to our servers for web pages and other content on our
website are recorded.
Our
website records information such as your geographical location, your Internet
service provider and your IP address. We also record information about the
software you are using to browse our websites, such as the type of computer or
device and the screen resolution.
Britealigner
uses this information in aggregate to assess the popularity of the webpages on
our website and how we perform in providing content to you.
USE
OF RE-MARKETING
Re-marketing
involves placing a cookie on your computer when you browse our website in order
to be able to serve to you an advert for our products or services when you
visit some other website.
Britealigner may use a third party to provide us
with re-marketing services from time to time. If so, then if you have consented
to our use of cookies, you may see advertisements for our products and services
on other websites.